How founders should structure pre-seed equity and tech milestones for investor trust
I often get the same questions from founders early in their journey: how much equity should I give away at pre-seed, how do I structure tech milestones so investors trust us, and how can I avoid giving up the wrong kind of control too early? Over the years — testing product hypotheses, building prototypes and negotiating term sheets — I’ve developed a practical framework that balances founder incentives, investor protection and the...