Startups

I test product-market fit (PMF) the hard way: not by running expensive cohort studies or waiting for months of traction, but by getting prototypes and ideas in front of real people fast. Over the years I’ve leaned on guerrilla usability sessions — short, focused interviews and hands-on trials in informal settings — combined with a small set of actionable metrics. This combo tells you whether people understand, value and will pay for what...

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I often get the same questions from founders early in their journey: how much equity should I give away at pre-seed, how do I structure tech milestones so investors trust us, and how can I avoid giving up the wrong kind of control too early? Over the years — testing product hypotheses, building prototypes and negotiating term sheets — I’ve developed a practical framework that balances founder incentives, investor protection and the...

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